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Esmeral Rebranding | Brand + Social Strategy + Content Development

Development of Esmeral’s brand and digital strategy, redesigning its visual identity and launching its new website alongside Papaya Madness Agency. The strategy also redefined the new brand’s tone of voice, editorial calendars for Instagram, Instagram Stories, Facebook, Snapchat), social ad campaigns, and activations with top style influencers. After 6 months working together, the brand grew its Instagram followers by 175% and attained over 10,000 fans on Facebook.

Project Roles
Content Producer, Content Strategist, Strategist
Company
Esmeral
Skills
Brand Strategy, Content Management, Content Strategy, Creative Strategy, Post-Production, Producing
Media
Branded Content, Social Media Content, Websites
Project Industries
Fashion
Esmeral Rebranding | Brand + Social Strategy + Content Development
Esmeral Rebranding | Brand + Social Strategy + Content Development
Esmeral Rebranding | Brand + Social Strategy + Content Development
Esmeral Rebranding | Brand + Social Strategy + Content Development
Esmeral Rebranding | Brand + Social Strategy + Content Development