The North Face was in sore need of a website redesign back in 2015. I set out to elevate their digital presence to match the industry-leading level of premium polish that customers expected from their stores.
Our goal was to create something that immersed the user into the world of the sport they love. We positioned The North Face as the brand that enabled and encouraged adventure. Their partnerships with elite athletes, photographers and filmmakers validate the product in the most powerful way - and we brought that to life in their digital space.