When Florida born, luxury eyewear outlet Designer Eyes opened in New York they wanted to make it known that they were the go-to place for the city's most stylish fashionistas. Designer Eyes didn't want to be just like any other mainstream eyewear retailer. With established competition in the neighborhood like LensCrafters and Solstice, we worked together to make their brand unique. I concluded that unlike the mainstream brands, Designer Eyes should be about the people as much as it is about the fashion. I assembled a charismatic group of real people (not styled models or actors) who's utilized their unique sense of style to showcase the wide range of brands offered at Designer Eyes. As a result, in addition to the increase in store foot traffic, Designer Eyes NYC became the favorite eyewear shop of multiple fashion influencers and models including Gizele Oliviera, Eugenie Grey, and Gabrielle Zacche.