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E*TRADE Brand Refresh

After nearly three decades of industry growth, E*TRADE was facing pressure from new competition. We created an updated look and feel that amplified the brand’s bold and abrasive tone of voice for a modern investor.

Project Roles
Designer
Skills
Art Direction, Design
Media
Brand Guidelines, Brand Identity, Branding
Project Industries
Finance, Technology
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh
E*TRADE Brand Refresh