Nike North America came to my team with the task of refocusing their email marketing to be design-forward and dope as fuck. Think old school Nike posters: badass, straightforward messaging that boosts overall brand equity. We set out to make emails that people would actually want to open.
The team I directed worked across all Nike categories - each with a unique tone of voice and audience. I worked directly with Nike NA's digital brand leadership to ensure that we crafted some on-brand, premium stuff to sexy-up people's inboxes.
Creative Director, Designer
Adobe Photoshop, Design, Low / High Fidelity Prototyping, Sketch