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Vaio C Series – Key Visual

The client requested for us to create a key visual for their VAIO C Series to promote them in Asia-Pacific countries. This series of products uses light-emitting materials that have a great impact with vivid colors. We created each color of the world by using transparent, acrylic objects to bring out their best features. In addition, alternating objects by color helped to add personality to each color scheme of the VAIO C Series. The key visuals were used for multiple applications throughout regions, allowing for a successful promotion. Team: Art director, Designer, Photo studio

Project Roles
Designer
Company
SONY
Skills
Adobe Illustrator, Adobe Photoshop
Media
Advertising, Branding
Project Industries
Technology
Vaio C Series – Key Visual