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VAIO E Series – Key Visual

The client requested us to create key visuals for their VAIO E Series to promote them in Asia-Pacific countries. They gave us the key adjectives of “active” and “futuristic” to describe their products. Using the dynamic postures of live models, we tried to visualize new worlds for this series. Another feature of products was their exterior patterns, which were either dotted or square. We also created unique worlds for each of the products by using matching colors and object shapes. The results were well-received, allowing for successful promoting throughout the region. Team: Art director, Designer, Photo studio

Project Roles
Designer
Company
SONY
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketching
Media
Advertising, Branding
Project Industries
Technology
VAIO E Series – Key Visual