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The Shatter'd Crust

THE CHALLENGE: How do you launch a small bakery selling the finest artisinal breads and have it stand out among NYC institutions like Balthazar, Sullivan St and Orwashers? THE APPROACH: With only a modest budget to work with, we realized that the bakery’s packaging would need to do all the heavy lifting. So we turned to our head baker Simon, and amplified his very British sensibility to weave stories about each type of bread which we had printed onto the various bags. The result is an invitation to take a while with bread that has taken a while to make. THE OUTCOME: Sadly, the launch of The Shatter’d Crust was postponed and to date, this work has yet to find its way into market. The good news is that Simon and his investors are gearing up for a launch late in 2020. Watch this space!

Project Roles
Art Director, Copywriter, Creative Director, Designer
Art Direction, Copywriting, Creative Direction, Design
Brand Identity, Packaging, Websites
Project Industries
The Shatter'd Crust
The Shatter'd Crust
The Shatter'd Crust
The Shatter'd Crust