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It's the Little Things

It's the Little Things is an ad campaign inspired by Goldfish Crackers' contagious smiles. Goldfish is already an established brand, so product references are kept to a minimum to achieve the brand's true goal—to spread this smile and help people find moments of happiness in a chaotic, often depressing world. This campaign was created particularly for adults suffering from depression, but its message is universally relevant. The concept of mindfulness is a technique that focuses the attention on the present moment. When one's attention is focused on the sensations of being alive right now, it becomes easier to notice the little things that make life beautiful.

Project Roles
Animator, Art Director, Designer, Editor (Film/TV), Illustrator, Motion Designer
Company
goldfish
Skills
2D, Adobe Illustrator, After Effects, Art Direction, Cinematography, Content Strategy, Design, Motion, Sound Editing
Media
2D Animations, Brand Films, Branded Content, GIFs, Illustrations, Motion Graphics
Project Industries
Advertising, Media, Packaged Goods
It's the Little Things
It's the Little Things
It's the Little Things
It's the Little Things
It's the Little Things
It's the Little Things
It's the Little Things
It's the Little Things
It's the Little Things