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MTA New York City Subway – Adding Optimizing Payment Feature (UX Academy Capstone)

Challenge: The MTA would like to incorporate a new feature that optimizes the way subway passengers can pay for their MetroCard fare within existing digital platforms. Solution: Created and added a feature that will allow users to refill and manage their MetroCards on the current MTA site without using vending machines or going to physical stores. Role: UX/UI: Comparative Research | Interviews | User Personas | Empathy Maps | Sitemap | User Flows | Sketch | Wireframes | Mid / High-fidelity Prototypes | Usability Testing | Affinity Maps | Prioritized Revisions

Project Roles
UI Designer, UX/IA Designer
Company
MTA
Skills
Adobe Illustrator, Adobe Photoshop, Adobe XD, Human-Centered Design, Usability Testing, User Research
Media
Websites
Project Industries
Government
MTA New York City Subway – Adding Optimizing Payment Feature (UX Academy Capstone)