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Viki Quirk — Brand Identity & Mission Statement

The problem — Viki had recently moved to a different state and was struggling to get her pilates, reiki, and breathwork business off the ground in the new location. With her wide range of expertise, Viki had the feeling that she was trying to run multiple businesses at once. This made it difficult for her to tell people what she offered in a conscise and impactful way. The result — Establishing her values, vision, and mission with a discovery workshop helped Viki uncover the impact she wants to have — the reason why she started her business in the first place. Through a clear mission that was rooted in her core belief system, all parts of Viki's business suddenly made sense together. With the foundation established in the workshop, we focused the strategy of her business and brought consistency to her entire communication — website, business cards, newsletter, social media, and conversations. This created momentum for her business and drew people to her site. Her website traffic increased and her conversion rates went up, way above market standards. And even though Viki raised her prices, she also increased her bookings. Fun fact — As element of recognition for the VQ logo the "tail" of the Q is slightly elongated and bent. This detail also happens to further the resemblance of the logo towards the shape of a sitting chihuahua, Viki's dog Nate.

Project Roles
Art Director, Designer, Editor (Brand/Content), Project Manager, Strategist, UI Designer, UX/IA Designer
Company
Viki Quirk
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Consulting, Copywriting, Design, Digital, Human-Centered Design, Strategy, User Research, Wordpress
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Logos, Manifestos, Product Designs, Taglines, Typography, UI Design, UX Designs, Websites
Project Industries
Startups
Viki Quirk — Brand Identity & Mission Statement
Viki Quirk — Brand Identity & Mission Statement
Viki Quirk — Brand Identity & Mission Statement
Viki Quirk — Brand Identity & Mission Statement