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JetBlue Vacations' Bermuda Jet/Set

Most people know Bermuda for its pink sand beaches and rum cocktails, not realizing that less than a 2-hour flight from JFK, New Yorkers will find an adventurous vacation filled with cliff jumping, trail biking, intense obstacle courses and more. So we created Bermuda Jet/Set, a curated set of workout classes to prepare New Yorkers for their Bermuda adventure.

Project Roles
Art Director
JetBlue Airways
Art Direction, Celebrity, Conceptual, Content, Creative Direction, Creative Research, Creative Strategy, Design, Experiential, Interactive, Lifestyle, Social Media Strategy , Sports, Strategy, Stunts, Technology, TurboCAD, User Research, Vector, Visual Development
Events, Installations, Interactive Installations, Products - Physical, Wireframes
JetBlue Vacations' Bermuda Jet/Set
JetBlue Vacations' Bermuda Jet/Set
JetBlue Vacations' Bermuda Jet/Set