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Big Head Relief

Awarded a Bronze Apex award for creative effectiveness, this TV and print campaign was a huge success for the brand, resulting in 37% growth from 2014 to 2016 in net trade sales and a noteworthy 25% lift in the first year of the campaign. YoY market share increased across both the Nasal prep and Cold & Flu prep categories as well as steady volume growth. This was no small feat considering the highly competitive category we were in.

Project Roles
Copywriter
Company
Johnson & Johnson
Skills
Conceptual, Copywriting, Scripting
Media
Advertising, Commercials - Broadcast
Project Industries
Health/Pharma