Trick or Treat Sasquatch.
Jack Link's asked us to generate some social buzz around Halloween. The brand’s Sasquatch mascot is widely recognized and loved by many, but most of the “messing” with him was done by the brand. A large social following is only of value to the brand if they are engaged. Our idea involved ending the one-way conversation, allowing our fans the opportunity to “trick” or “treat” Sasquatch.
We reached out with a simple question: Would you #tricksasquatch or #treatsasquatch? As people responded on Facebook and Twitter, we replied with customized video and photo posts in near real-time.
- Project Roles
- Creative Director
- Art Direction, Creative Direction, Digital, Social Media Strategy
- Social Media Content
- Project Industries