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Mercedes-Benz at the IAA 2011

Concept development and design supervision for the appearance of the Mercedes-Benz Brand- and Service Providers and conceptual sketches for the overall concept design of the stand.

Project Roles
Content Strategist, Designer, Project Manager
Atelier Markgraph
Architectural Scale, Art Direction, Brand Strategy, Conceptual, Content, Content Management, Design, Experiential, Maintaining Schedules, Management of Teams 1-10, Project Management, Research, Sketching
Corporate Events
Project Industries
Mercedes-Benz at the IAA 2011