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Joseph Abboud

A relaunch of Joseph Abboud men’s brand with a younger bridge line, “JOE”. A higher-end men’s line designed to be sophisticated, unfussy and approachable.

Project Roles
Copywriter, Creative Director
Company
Joseph Abboud
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Advertising
Project Industries
Fashion, Retail
Joseph Abboud
Joseph Abboud
Joseph Abboud
Collaborators