Citymaps

For the first four years, Citymaps existed solely as a native app with a focus on local map discovery. In 2015, I was hired as the Head of Design to expand the product to web and refocus the user goals across all surfaces. I led the product design across all screen sizes and map design across all 20 zoom levels from the start of 2016, leading up to the acquisition of Citymaps by TripAdvisor in August 2016.

After a year and a half with the team, we successfully pinpointed our core demographic and pivoted our product to focus primarily on in-destination and offline travel. After that, we were acquired by TripAdvisor in August of 2016.

Some key metrics achieved during my time leading up to the acquisition:
・Monthly Active Users Increased by 700%
・105k social shares of map collections per month
・~200 publishing and developer partners
・Featured as Editors’ choice by both the App Store and Google Play.