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Yelp Brand Guidelines

In Yelp’s young lifetime, they had never established official guidelines around the logo, wordmark or colors. In collaboration with fellow designer Andrew Yee, we spent months testing Pantone swatches, swimming in hex codes and stress-testing the logo at different sizes. Ultimately, we created Yelp’s first Official Brand Guidelines. Side Note: WNW only allows 12 images per project so to see full details on these guidelines please visit the project page on my website.

Project Roles
Designer
Company
Yelp
Skills
Brand Strategy, Color Grading, Creative Research, Design, Type Design
Media
Brand Guidelines, Typography, Visual Designs
Project Industries
Restaurant, Software
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines
Yelp Brand Guidelines