Yelp Brand Guidelines
In Yelp’s young lifetime, they had never established official guidelines around the logo, wordmark or colors. In collaboration with fellow designer Andrew Yee, we spent months testing Pantone swatches, swimming in hex codes and stress-testing the logo at different sizes. Ultimately, we created Yelp’s first Official Brand Guidelines.
Side Note: WNW only allows 12 images per project so to see full details on these guidelines please visit the project page on my website.
- Project Roles
- Brand Strategy, Color Grading, Creative Research, Design, Type Design
- Brand Guidelines, Typography, Visual Designs
- Project Industries
- Restaurant, Software