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Troublesome Teeth

Delta Dental wanted to be top of mind for parents and families considering new dental insurance. It’s proven that people are willing to go with sub-par insurance when they are only covering themselves, but parents want the best when it comes to their children. As a way of engaging our audience in a playful way, we created Troublesome Teeth, a trio of tooth-friends who love to play and have fun but tend to run into trouble. We created a series of videos following Finn, Molarmer, and Nina as they embarked on their adventures. This proved to be a fun, playful way to talk about a serious need. The Troublesome Teeth campaign resulted in a 3x increase of link clicks, site visits and plans purchased.

Project Roles
Art Director
Company
Delta Dental
Skills
Art Direction, Design, Stop Motion
Media
Advertising, Branded Content, Commercials - Video, Social Media Content
Project Industries
Advertising