Verizon 5G

I had the opportunity to work on various projects to promote 5G through various retail channels, Super Bowl LIII, new store formats and activations.

Superbowl LIII 5G Activation: I applied the NFL branding in a mandated 40/60 relationship to Verizon branding while maintaining the premium design of the architecture. The placement of each branding complemented the angular forms of the architecture adding to the Verizon's brand

Chicago pop-up: In one of Verizon largest destination stores in the nation, I was involved with establishing the wayfinding system to ensure brand consistency while aligning with the overall 5G launch system.

Digital: I lead various digital communications working closely with the digital animation studio. The digital was placed in retail channels to drive 5G awareness while meeting business initiatives to promote 5G's value propositions.