OXO Packaging Redesign

The packaging for this OXO Kitchen Tools set was redesigned with three goals in mind: to reduce the cost of packaging, to make the overall presentation match the high-end quality of the products in it, and to create a more giftable box. This set paved the way for future set packaging, to allow any combination of Kitchen Tool Sets to live cohesively together in retail settings. The bold photography highlights the thoughtful product design and durable materials, including the non-slip grips OXO is known for, and the colorful props and modern grid layout will help catch the consumer?s eye. I owned this project from conception to completion, which involved sketching, directed/styled the photoshoot, mechanical creation and overseeing print production.