Verizon Unlimited Mix and Match

Verizon put an end to the one-size-fits-all family plan when they launched their new Mix and Match campaign in June 2018. The campaign was designed to show that one size truly does not fit all, with words that are too big for the media running across national broadcast, OOH, print and digital.

Working alongside McCann, we scaled the campaign across our retail channel designing over 100 print and digital touchpoints in all of Verizon's direct and indirect stores. I lead the initiative of crafting a system that informed the campaign's toolkit of over 100 print and digital elements, for both domestic and multi-lingual-facing markets for the campaign—Verizon's largest initiative of 2018.