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HOB (Concept Project)

Hob is a conceptual branding project for a wood-burning stove. It is designed with modern sensibilities in mind but invites users to reconnect with traditional cooking & heating processes that have been lost in our era of ‘instant’. I created the brand attributes and visual system for all applications that are paired with the stove. The logo itself consists of hand-drawn letterforms that were later digitized. I designed the visuals to be simple in nature; pairing recyclable materials that feel natural and understated with straightforward typography and handmade elements that communicate the casual quality of cooking.

Project Roles
Copywriter, Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Still Life Photography
Media
Brand Identity, Branding, Logos, Photography, Visual Designs
HOB (Concept Project)