Mobidea App

Role: Lead Designer for the Mobidea App (iOS and Android)

The company already had a desktop platform; I was also involved in the UI and UX of the platform and I was responsible for translating that web platform into a mobile app.

The main steps of the project were: first research/planning, then execution, and finally supervision. This included meetings with the CEO, product managers, and marketing to discuss features to include in the app. Then I worked on wireframing, prototyping, the final visual design, and then I handed it off to developers. After the implementation, I needed also to validate everything with developers.

It was a challenge to translate a complex web platform that provided users with a huge amount of data and reports and combining all of that into an intuitive-and-modern mobile app.