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THE BENNY

The brand identity reimagines the typical Brooklyn brownstone as a modern, design-conscious building; a place where people can feel at home and be themselves. Through photography, color palette, and typography, the brand uses visual language to represent the diversity, leafy streets, nearby park, and varied historic homes in the neighborhood context.

Project Roles
Art Director, Designer
Company
Conway+
Skills
Brand Strategy, Conceptual
Media
Brand Identity, Branding, Brand Guidelines, Websites
Project Industries
Real Estate
THE BENNY