PEPSICO X WESTFIELD

Here is a directors cut of the brands I had the privilege of directing. Imaginary Forces had the opportunity to create 10 second spots for 14 distinct premiere brands inside the Westfield Mall, at the newly constructed WTC Oculus in downtown Manhattan. With 19 distinct screen dimensions, the largest spanning the length of a football field, we distilled each brand to their essence, reaching over 500,000 viewers per day.