Barneys New York "Don't put us In a box" Advertising Campaign
Problem: How does one say “Barneys New York” and all that the brand encompasses without having to spell out “Barneys New York”? Answer: You leverage and utilize the most recognizable, most distinguished, most elegant, most celebrated and most iconic brand asset you possess.
- Project Roles
- Art Director, Content Strategist, Creative Director, Project Manager, Typographer
- Company
- Barneys New York
- Skills
- Adobe InDesign, Adobe Photoshop, Art Buying, Art Direction, Brand Strategy, Conceptual, Creative Direction, Outdoor, Still Life
- Media
- Advertising, Brand Identity, Installations, Posters
- Project Industries
- Fashion, Luxury, Retail
