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Detroit's District Market

Detroit's New Marketplace for the Red Wings and Pistons Arena. Created the branding that lives across all aspects of the marketplace. The hexagon identity resembles Detroit's six historic neighborhood markets. Developed a naming strategy for each concession stand within the marketplace. The simplicity of the names with tall, large signage placements helped patrons navigate the area with ease.

Project Roles
Art Director, Designer
Company
PSD-NYC
Skills
Art Direction, Brand Strategy, Design, Environmental
Media
Architectural Visualization, Brand Guidelines, Brand Identity, Branding, Environmental Design, Logos, Naming, Packaging, Treatments, Wayfinding, Window Displays
Project Industries
Entertainment, Lifestyle, Restaurant, Retail, Sports
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market
Detroit's District Market