Detroit's District Market
Detroit's New Marketplace for the Red Wings and Pistons Arena. Created the branding that lives across all aspects of the marketplace. The hexagon identity resembles Detroit's six historic neighborhood markets. Developed a naming strategy for each concession stand within the marketplace. The simplicity of the names with tall, large signage placements helped patrons navigate the area with ease.
- Project Roles
- Art Director, Designer
- Art Direction, Brand Strategy, Design, Environmental
- Architectural Visualization, Brand Guidelines, Brand Identity, Branding, Environmental Design, Logos, Naming, Packaging, Treatments, Wayfinding, Window Displays
- Project Industries
- Entertainment, Lifestyle, Restaurant, Retail, Sports