W Hotel's Wake Up Call
Wake Up Call is a members only music festival launched across five W Hotel properties across the world. Each festival features up close and personal performances with artists like Rita Ora, Charli XCX, Phantogram, Disclosure, Chromeo and more. Attendees also had access to world class culinary dishes and intimate VIP experiences. The branding is a branch off of the W Hotel visual language.
- Project Roles
- Art Director, Content Strategist, Designer
- Company
- Marriott International
- Skills
- Brand Strategy, Content Strategy, Digital, Environmental, Print
- Media
- Advertising, Billboards, Brand Identity, Branding, Environmental Design, Events, Social Media Content, Wayfinding
- Project Industries
- Advertising, Entertainment, International, Lifestyle, Travel/Tourism
