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W Hotel's Wake Up Call

Wake Up Call is a members only music festival launched across five W Hotel properties across the world. Each festival features up close and personal performances with artists like Rita Ora, Charli XCX, Phantogram, Disclosure, Chromeo and more. Attendees also had access to world class culinary dishes and intimate VIP experiences. The branding is a branch off of the W Hotel visual language.

Project Roles
Art Director, Content Strategist, Designer
Company
Marriott International
Skills
Brand Strategy, Content Strategy, Digital, Environmental, Print
Media
Advertising, Billboards, Brand Identity, Branding, Environmental Design, Events, Social Media Content, Wayfinding
Project Industries
Advertising, Entertainment, International, Lifestyle, Travel/Tourism
W Hotel's Wake Up Call
W Hotel's Wake Up Call
W Hotel's Wake Up Call
W Hotel's Wake Up Call
W Hotel's Wake Up Call
W Hotel's Wake Up Call
W Hotel's Wake Up Call
W Hotel's Wake Up Call