Brief: Get millennial women interested in Coffee-mate's holiday flavors.
Idea: The Holiday Mug Mitten collection, a ridiculous and real set of hand/mug cozies made by influential Etsy crafters.
Result: A 1,538% increase in brand conversation. Over 10,000 comments, of which 25% @mentioned friends. Over 20 million earned impressions. Surprised/delighted 100 superfans with real/ridiculous Mug Mittens.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Social Media Content