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Okay
Nestlé

Brief: Get millennial women interested in Coffee-mate's holiday flavors. Idea: The Holiday Mug Mitten collection, a ridiculous and real set of hand/mug cozies made by influential Etsy crafters. Result: A 1,538% increase in brand conversation. Over 10,000 comments, of which 25% @mentioned friends. Over 20 million earned impressions. Surprised/delighted 100 superfans with real/ridiculous Mug Mittens.

Project Roles
Copywriter, Creative Director
Company
Nestlé
Skills
Copywriting, Creative Direction
Media
Social Media Content
Nestlé
Nestlé
Nestlé
Nestlé
Nestlé
Nestlé
Nestlé