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New York Rangers

Ask any New Yorker to define what the city means to them and you’ll get answers as diverse and interesting as the residents themselves. To expand on the Rangers Play Like a New Yorker campaign, "Definitions" focused on firsthand perspectives from real people, and the interconnected nature of the city and the team.

Project Roles
Creative Director
new york rangers
Brand Strategy, Conceptual, Copywriting, Creative Direction
Commercials - Video
Project Industries
Advertising, Sports
New York Rangers