A refresh to a classic set of hand tools

This project highlights the need for careful design attention to maintain brand strength while exploring and executing a new and exciting visual language and color, finish, material strategy. Concept sketching and concept cad development in initial phases help to establish the target specifications for the new product platform. Adapting design CAD and design intent to the concurrent development teams focused on sourcing and manufacturing issues. Establishing the Visual Brand Language applies standards defined in the initial design phase throughout the new product family development and launch.