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Nintendo x Bloomingdale's

Our team developed interactive instagram stories featuring Mario in partnership with Nintendo. As viewers watched, they would be instructed to tap simulating live action game play. Bloomingdale’s & Nintendo exclusive campaign products were found throughout the story when toggled by Mario. At the end of the story our viewers would have the opportunity to swipe up and shop those products

Project Roles
Art Director
Creative Strategy, Game Design, Interactive, Storyboarding
Brand Guidelines, Brand Identity, Branded Content, Branding, Briefs, Cartoons, Case Study Videos, Character Animations, Concept Art, Pitch Decks
Project Industries
Advertising, Augmented Reality, Entertainment, Media
Nintendo x Bloomingdale's