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NAPA Auto Parts rebrand + communication system

Simplified the brand and messaging and developed a flexible, yet consistent communication system that reflects both the heritage and future of the brand.

Project Roles
Creative Director, Designer, Illustrator
Company
NAPA Auto Parts
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Brand Strategy, Cat Herding, Creative Direction, Creative Strategy, Design, Design Strategy, Digital, Print
Media
Advertising, Brand Films, Brand Guidelines, Brand Identity, Branding
Project Industries
Automotive
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system
NAPA Auto Parts rebrand + communication system