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Cat blackmail

Sheba is the #1 fastest growing cat food brand in the U.S. because it's what cats want. And they're not above blackmailing you to get it. This campaign was designed to hyper-target potential customers by serving up one of hundreds of headlines related to their embarrassing search data.

Project Roles
Copywriter, Editor (Film/TV)
Company
Sheba
Skills
Copywriting
Media
Advertising, Commercials - Video
Project Industries
Advertising
Cat blackmail