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Little Caesars: The Big Bribe

To build up hype for Little Caesars' Super Bowl debut, we offered everyone in America free pizza if they voted us #1 in the USA Today Ad Meter... by taking out a full-page ad in USA Today. And tweeting about it. And putting it on a 14-story-tall billboard in the middle of Times Square. Shame? Never heard of it.

Project Roles
Copywriter, Writer
Company
McKinney
Skills
Conceptual, Copywriting
Media
Advertising, Billboards
Project Industries
Advertising
Little Caesars: The Big Bribe
Little Caesars: The Big Bribe
Little Caesars: The Big Bribe
Little Caesars: The Big Bribe
Little Caesars: The Big Bribe
Little Caesars: The Big Bribe