Coke Summer

Coke and Summer. They’re so closely related they’re practically synonymous. But in all the years Coke has made campaigns for summer, they’ve always shown the mom-approved version of summer instead of the summer teens actually have–gritty, real, and a little bit dangerous. So for summer 2017 we partnered with Lance Acord and Park Pictures to prove that teens have the hottest summer and ice cold Coca-Cola is the perfect refreshment to go with it. Creativity Online Editor's Pick and Clio's Shortlist Outdoor.