Flonase

Challenge: Show why FLONASE is the superior choice for allergy relief and overcome negative perceptions about the spray format.

Solution: Show consumers how great life can be without allergies in a funny and engaging way. I crafted an intelligent and entertaining voice that allergy sufferers could relate to. With my Art Director, I lead an effort to give FLONASE a conceptual, clean and modern look. As a direct result of our work, FLONASE lead sales in the spray category and was responsible for 12% of allergy relief category growth, in an already oversaturated market.