Dr. Scholl's--For Your Most Vicious Pair

The idea behind this project was to convey, through visuals, how painful high heels can be. The copy wraps it all up and delivers three print ads that really come to life the more you stare at them. Dr. Scholl's really is for your most vicious pair... I worked on the art direction and wrote the copy for this campaign. (I had a partner who was an art director as well)