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Lost Lake Festival

Superfly set out to create a world-class celebration of the city of Phoenix, a city bursting with positivity, passion, and creative energy. I spent a year and a half working as lead designer/art director, from naming the fest to a marketing blitz all the way to the on-site bathroom signage.

Project Roles
Creative Director, Designer
Art Direction, Content, Creative Direction, Design, User Research
Branded Content, Branding, Events
Project Industries
Entertainment, Lifestyle
Lost Lake Festival
Lost Lake Festival
Lost Lake Festival