Lost Lake Festival
Superfly set out to create a world-class celebration of the city of Phoenix, a city bursting with positivity, passion, and creative energy. I spent a year and a half working as lead designer/art director, from naming the fest to a marketing blitz all the way to the on-site bathroom signage.
- Project Roles
- Creative Director, Designer
- Art Direction, Content, Creative Direction, Design, User Research
- Branded Content, Branding, Events
- Project Industries
- Entertainment, Lifestyle