BBC Brit Brand Launch

Launched in 2015, BBC Brit is tailored to men with a tongue-in-cheek approach inspired by Top Gear. Fast cars, explosions, shouting, idiocy, making things, embracing the absurd… you get it. To celebrate this spirit, we developed a bold visual language using graphic patterns, a glyph system, and a set of “rules” for bumpers and brand voice. As an end to end brand launch, we developed and designed each aspect from the name itself all the way to style guides for on-air, off-air, and directors treatments. Working with a small team, a limited color palette, one typeface, and only using flat graphic shapes, this project was a dream come true.

Project Roles
2D, Adobe Illustrator, Adobe Photoshop, Design, Vector
2D Animations, Brand Guidelines, Brand Identity, Branding, Motion Graphics
Project Industries
Entertainment, Media
BBC Brit Brand Launch
BBC Brit Brand Launch
BBC Brit Brand Launch
BBC Brit Brand Launch