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Centric On-Air Rebrand

Originally a 24-hour music and entertainment network, Centric has evolved to become a modern lifestyle brand celebrating the multi-dimensional world of Black Women. To embrace that world, a "more is more" approach was adopted to create a bold, expressive, and layered graphics package across all brand platforms. A massive asset library was developed, and despite the seemingly endless visual possibilities, the formula behind the branding is quite simple: photo + color + texture + pattern + type Subscribing to this led to a dynamic on-air system with somehwere in the ballpark of 56+ unique promo packages to speak to everything from the category of programming to the time of day it airs. This rebrand took the 2015 PromaxBDA Gold for Art Direction & Design: General Channel Image Campaign

Project Roles
Art Director, Designer
Company
Gretel
Skills
2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
2D Animations, Brand Guidelines, Branding, Motion Graphics, Television
Project Industries
Entertainment, Media
Centric On-Air Rebrand
Centric On-Air Rebrand
Centric On-Air Rebrand
Centric On-Air Rebrand
Centric On-Air Rebrand
Centric On-Air Rebrand