Centric On-Air Rebrand

Originally a 24-hour music and entertainment network, Centric has evolved to become a modern lifestyle brand celebrating the multi-dimensional world of Black Women.

To embrace that world, a "more is more" approach was adopted to create a bold, expressive, and layered graphics package across all brand platforms.

A massive asset library was developed, and despite the seemingly endless visual possibilities, the formula behind the branding is quite simple:

photo + color + texture + pattern + type

Subscribing to this led to a dynamic on-air system with somehwere in the ballpark of 56+ unique promo packages to speak to everything from the category of programming to the time of day it airs.

This rebrand took the 2015 PromaxBDA Gold for Art Direction & Design: General Channel Image Campaign