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A-QUA Flavored Water Brand & Packaging

A study for the launch of a new product specifically intended for children: a flavored water thought for school backpacks. I suggested a fun, playful approach. The package itself becomes the toy! Sol. 1 Funny Faces. Using vibrant colors and cartoonish characters I obtained a puzzle-like package set that would tickle the child to play and interact with each brick creating funny faces. This approach would also stimulate the child to drink more by collecting more characters. Sol. 2 Dress your Brick. The cluster becomes a colorful cutout surface inviting the child to dress each brick like an imaginative doll. Nothing of this packaging system goes wasted! Brick and cluster have been gamified for maximum engagement and fun.

Project Roles
Art Director, Designer
Company
Recoaro
Skills
Design, Packaging Design
Media
Illustrations, Packaging
Project Industries
Beverage
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging
A-QUA Flavored Water Brand & Packaging