Red Bull The One

Each year, Red Bull Latam organises an event designed to train and award the On Premise team. “Red Bull: The One”, a three day event, was held in Lima, Perú as a “college” (workshop) to empower the true Red Bull ambassadors – the musketeers. The OP team who deal with the very best bars, restaurants, clubs, venues and events. A very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation. In 2015, Lima, Perú, was the chosen city for this event and was a brand experience to strengthen skills through a mix of local flavour and brand values. “The One” is a program for young musketeers to learn from the best of the best. It served as a brand experience for the musketeer’s youth, a bright team that is dealing with new trends constantly, new spaces to approach and a new client scheme. Their mission: to keep RB standards young, fresh and attractive.