Red Bull The One
Each year, Red Bull Latam organises an event designed to train and award the On Premise team. “Red Bull: The One”, a three day event, was held in Lima, Perú as a “college” (workshop) to empower the true Red Bull ambassadors – the musketeers. The OP team who deal with the very best bars, restaurants, clubs, venues and events. A very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation.
In 2015, Lima, Perú, was the chosen city for this event and was a brand experience to strengthen skills through a mix of local flavour and brand values. “The One” is a program for young musketeers to learn from the best of the best. It served as a brand experience for the musketeer’s youth, a bright team that is dealing with new trends constantly, new spaces to approach and a new client scheme. Their mission: to keep RB standards young, fresh and attractive.
- Project Roles
- Art Director, Designer
- Red Bull
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Design
- Brand Guidelines, Brand Identity, Branded Content, Branding
- Project Industries
- Advertising, Beverage, Entertainment