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Red Bull The One

Each year, Red Bull Latam organises an event designed to train and award the On Premise team. “Red Bull: The One”, a three day event, was held in Lima, Perú as a “college” (workshop) to empower the true Red Bull ambassadors – the musketeers. The OP team who deal with the very best bars, restaurants, clubs, venues and events. A very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation. In 2015, Lima, Perú, was the chosen city for this event and was a brand experience to strengthen skills through a mix of local flavour and brand values. “The One” is a program for young musketeers to learn from the best of the best. It served as a brand experience for the musketeer’s youth, a bright team that is dealing with new trends constantly, new spaces to approach and a new client scheme. Their mission: to keep RB standards young, fresh and attractive.

Project Roles
Art Director, Designer
Red Bull
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Brand Strategy, Design
Brand Guidelines, Brand Identity, Branded Content, Branding
Project Industries
Advertising, Beverage, Entertainment
Red Bull The One
Red Bull The One
Red Bull The One
Red Bull The One