Red Bull Go Beyond
Red Bull’s On Premise team is constantly empowering and boosting their musketeers, the true ambassadors of Red Bull Brand in OP business that work with the very best bars, restaurants, clubs, venues and events. They are a very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation. Each year, Red Bull Latam organises a college (training program) to teach the art of musketeering and award the best numbers. For its 2014 version, RB chose Bogotá, Colombia as the host country for the program. The mission was to create a three day event / brand experience to strengthen skills through a mix of local flavour and brand values.
“Go Beyond: Meeting of Legends” comes as an unique experience for an elite team of ambassadors, whose sales numbers are above the expectations, they are the best of the best, icons and rock stars in their field. There is nothing ordinary in what they do, they are specialised but their methods are a secret. The idea behind this project was to dig out the gold of every participant’s well-kept secrets of their success.
- Project Roles
- Art Director, Designer
- Red Bull
- Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Strategy, Design
- Brand Identity, Branded Content, Branding, Websites
- Project Industries
- Beverage, Entertainment