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FOX Entertainment Brand Identity
Following FOX’s transfer of assets to Disney in 2018, the newly-independent “fourth network” set out to reimagine their identity by championing the brand’s bold risk-taking legacy and introducing a new positioning and visual system that breaks through conventional rules and formulas.
Working with the team at Trollbäck+Company, I had the pleasure of developing and art directing FOX’s new design system across several touchpoints, including on-air, streaming, digital, social, print, IRL applications, and overall brand guidelines.
- Project Roles
- Art Director, Designer
- Company
- Trollbäck+Company
- Skills
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design, Keynote, Management of Teams 1-10, Vector
- Media
- 2D Animations, 3D Animations, Advertising, Billboards, Brand Guidelines, Brand Identity, Branding, Key Art, Logos, Motion Graphics, Pitch Decks, Presentations, Television, Typography, Visual Designs, Wayfinding
- Project Industries
- Entertainment, Media
