The adidas Samoa was originally made as a low-end shoe but the success of the silhouette allowed adidas Originals to re-release the iconic Samoa sneaker with more elevated materials in 2016.
Adidas tasked my team to deliver product photography that shows off the elevated materials and new colorways while paying respect to the legacy of the shoe. My team developed a playful concept that did just that, elevated the everyday sneaker.
- Project Roles
- Art Director
- Kamp Grizzly
- Art Direction
- Advertising, Photography, Social Media Content
- Project Industries