King Push X adidas Originals
In the second collaboration between Pusha T and adidas Originals, the new King Push EQT came in an all-black colorway. Taking inspiration from Pusha T’s past as a street hustler, the new collaboration was named ‘Black Market’. From shipping containers to back alleys, the art direction was inspired by the journey an object sold on the black market would take.
The campaign included product photography and a listening party of Pusha T’s new album that aligned with the release of his new sneaker.
- Project Roles
- Art Director
- Kamp Grizzly
- Art Direction, Marketing Strategy, Social Media Strategy
- Advertising, Events, Photography, Social Media Content
- Project Industries