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King Push X adidas Originals

In the second collaboration between Pusha T and adidas Originals, the new King Push EQT came in an all-black colorway. Taking inspiration from Pusha T’s past as a street hustler, the new collaboration was named ‘Black Market’. From shipping containers to back alleys, the art direction was inspired by the journey an object sold on the black market would take. The campaign included product photography and a listening party of Pusha T’s new album that aligned with the release of his new sneaker.

Project Roles
Art Director
Company
Kamp Grizzly
Skills
Art Direction, Marketing Strategy, Social Media Strategy
Media
Advertising, Events, Photography, Social Media Content
Project Industries
Fashion
King Push X adidas Originals
King Push X adidas Originals
King Push X adidas Originals
King Push X adidas Originals
King Push X adidas Originals
King Push X adidas Originals
King Push X adidas Originals